{"title":"so natural","description":"","products":[{"product_id":"so-natural-all-day-magic-cover-10ml","title":"[so natural] ALL DAY MAGIC COVER 10ml","description":"\u003cp\u003eThis liquid concealer provides high coverage to effectively conceal various skin concerns such as blemishes, redness, and uneven texture in just one application.\u003cbr\u003eIts neutral beige shade blends naturally with the skin tone, adhering seamlessly to both wide and delicate areas without caking or lifting.\u003cbr\u003eThe lightweight texture allows for smooth, even layering without heaviness or clumping, creating a flawless complexion.\u003cbr\u003eFormulated with soothing and hydrating ingredients such as TECA (Centella Asiatica extract), Damask rose water, and hyaluronic acid, it is safe and gentle even for sensitive or dry skin.\u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":52195850551480,"sku":"11061652526","price":15.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1760431258.48470848092693738_7287810251760696002.jpg?v=1761041201"},{"product_id":"so-natural-all-day-pad-prep-fixx-10-pouches-30-sheets","title":"[so natural] ALL DAY PAD PREP FIXX 10 pouches (30 sheets)","description":"\u003cp\u003e\u003cspan\u003eThis versatile sheet can be used as a quick wipe or left on for 10 minutes as a mask pack. Cooled ceramide moisture crystals create an aurora-like glow, delivering a naturally radiant and luminous finish. The soft, tear-resistant sheet adheres comfortably to the skin with enhanced tension. Enriched with glupeptide for \u003c\/span\u003e\u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":52195850748088,"sku":"12356679558","price":19.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1760431249.91193089133413278_16677007451760695999_61f64be8-84bd-47ec-801e-87a20265c6c9.jpg?v=1761041203"},{"product_id":"so-natural-all-day-sun-fixx-skin-fit-beige-spf50-pa-50ml","title":"[so natural] ALL DAY SUN FIXX SKIN FIT BEIGE SPF50+ PA++++ 50ml","description":"\u003cp\u003eThis multifunctional base sunscreen offers powerful UV protection with SPF50+ PA++++ while providing skin tone correction and makeup-fixing benefits.\u003cbr\u003eIts thin, lightweight silky-fit texture glides on smoothly without clumping or stickiness, even with multiple layers.\u003cbr\u003eIdeal for those who prefer a natural, semi-matte finish instead of heavy foundation.\u003cbr\u003eFormulated with botanical ingredients such as peony flower and rice extract to soothe and protect the skin, while niacinamide and adenosine help improve brightness and reduce wrinkles.\u003cbr\u003eSuitable for all skin types, the beige tint delivers a naturally even complexion.\u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":52195853598904,"sku":"11501606180","price":19.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1760431255.a60bbf1c-1c40-4beb-8db0-9c37a16ce45e1760695977_fba5a660-263e-4a2a-bec1-e1f40d91b894.jpg?v=1761041330"},{"product_id":"so-natural-all-day-sun-fixx-tone-up-pink-spf50-pa-50ml","title":"[so natural] ALL DAY SUN FIXX TONE UP PINK SPF50+ PA++++ 50ml","description":"\u003cp\u003eThis sunscreen offers powerful protection with SPF50+ PA++++, while its soft pink-toned base naturally brightens the complexion.\u003cbr\u003eFormulated with a hybrid (chemical + physical) UV filter, it glides on smoothly without leaving a white cast, minimizing pore clogging and delivering a lightweight, comfortable finish.\u003cbr\u003eAs a triple-functional cosmetic for brightening, wrinkle improvement, and UV protection, it helps create a smooth, makeup-fixing effect.\u003cbr\u003eSuitable for all skin types and ideal for daily use.\u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":52195853697208,"sku":"11487994416","price":17.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1760431256.a56c0ec4-2fa5-4aa4-83d9-469250da26cf1760695977_bb42de30-e693-403b-bca2-d82c327ec6a2.jpg?v=1761041332"},{"product_id":"ilso-natural-mild-cleansing-oil-200ml","title":"ilso Natural Mild Cleansing Oil 200ml","description":"\u003cp\u003e\u003cspan\u003eIt is a non-irritating cleansing oil that blends sesame oil, patented sebum ingredients, and LHA to quickly melt away makeup on the skin and thoroughly cleanse blackheads, sebum, fine dust, and dead skin cells.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt used ANTI SEBUM P which is a patented sebum ingredient, sesame oil, and LHA to manage pores and blackheads.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt contains sesame oil and is rich in unsaturated fatty acids which help to make the skin softer.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt uses patented pores and sebum ingredients composed of plant extracts that help manage pores and sebum.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLHA, a 4th generation exfoliating ingredient that is less irritating and suitable for daily use, helps to control sebum and dead skin cells, leaving your skin soft after washing the face.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt contains jojoba oil and tamanu oil to control excessive sebum and helps to soothe the skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"ilso","offers":[{"title":"Default Title","offer_id":52885048000696,"sku":"8254759587","price":26.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1726030291.81042355119199854_8410126751772003608_a2f2c3dd-3dc8-45b1-af51-0288d11d0131.jpg?v=1772003815"},{"product_id":"ilso-natural-mild-clear-nose-patch-5p","title":"ilso Natural MILD Clear Nose Patch 5P","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eEXFOLIATING AND MOISTURIZING INGREDIENTS: COCONUT FERMENT CELLULOSE FABRIC : Adheres tightly onto the nose. SPUN LACE FABRIC : With excellent absorbency and adhesion, as well as 18 earth-derived ingredients that take care of the skin, which not only tightens pores but also helps to soothe the skin. D-PANTHENOL : Brings deep moisture and softens the skin texture to help hydrate and soothe the skin. FRUIT COMPLEX : Dissolves and removes dead skin cells while helping to create a healthy skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eWHAT'S INCLUDED: This blackhead removal pack consists of 5 Sheets of Step 1 (bio-cellulose sheet), 5 Sheets of Step 2 (pure cotton sheet) and 10 pieces of cotton swabs. Step 1 focuses on absorbing flaky skin, eliminating blackheads, and diminishing the appearance of prominent pores. Step 2 focuses on moisturizing and re-balancing skin after the nose pores have been cleared.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eADVANCED SOLUTION FOR PORE PROBLEMS: This nose pack aims at gently melting and removing skin impurities with no pain or skin stripping. Both fabrics of Step 1 and 2 are made from natural materials. Step 1 sheet (bio-cellulose) was made by fermenting coconuts, while Step 2 sheet is pure cotton. Each cotton swab has an extruding side to help remove blackheads from the pores.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHYPOALLERGENIC AND SOOTHING CARE: Using only EWG Green Grade ingredients and having a 7 FREE formula (free from parabens and irritating ingredients), this product has undergone hypoallergenic tests and is safe to use for sensitive skin.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ilso","offers":[{"title":"Default Title","offer_id":52885049573560,"sku":"6420109890","price":21.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1726030295.112234391196616479_367916121772003606.jpg?v=1772003825"},{"product_id":"so-natural-so-vegan-ice-plant-firming-ampoule-55ml","title":"[so natural] SO VEGAN ICE PLANT FIRMING AMPOULE 55ml","description":"\u003cp\u003eThis product features a bouncy water-gel texture that bursts into refreshing hydration upon contact with the skin.\u003cbr\u003eFormulated with ice plant extract, a blend of high-, medium-, and low-molecular-weight hyaluronic acids, and naturally derived cooling ingredients such as erythritol and xylitol, it delivers instant and long-lasting moisture with a soothing cooling effect.\u003cbr\u003eThe addition of gentle exfoliating agent LHA helps smooth and refine skin texture.\u003cbr\u003eIts lightweight, non-sticky formula is suitable for all skin types, providing deep hydration and a mask-like moisture boost even when layered multiple times.\u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":53053612327096,"sku":"11581027036","price":22.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1760431254.6913602706151510_9921731361773908223_23f41ca0-4a53-4c83-bf81-e57cae34c70e.jpg?v=1773908711"},{"product_id":"so-natural-all-day-fixx-mascara-remover-8g","title":"[so natural] ALL DAY FIXX MASCARA REMOVER 8g","description":"\u003cp\u003eThis is a solid-type remover that gently melts away even strong fixing mascaras without irritation.\u003cbr\u003eWhen applied to the lashes with a brush, its rich melting formula effortlessly dissolves waterproof mascara.\u003cbr\u003eIt leaves the eye area feeling fresh and comfortable without residue or heaviness, minimizing friction with a mild, low-irritant formula suitable for sensitive skin.\u003cbr\u003eEnriched with pink flower extracts and moisturizing ingredients, it helps maintain hydration and prevents dryness after cleansing.\u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":53075328958648,"sku":"11784365742","price":20.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1760431252.80128164356065143_20967418931773979433.jpg?v=1773979907"},{"product_id":"so-natural-super-fixx-slim-mascara-2-8g-3colors","title":"[so natural] SUPER FIXX SLIM MASCARA 2.8g (3colors)","description":"\u003cp\u003eThis mascara features an ultra-slim 2.5 mm curved brush that delicately curls each lash from the root for precise definition.\u003cbr\u003eIts special fixing formula provides smudge-free wear with 24-hour hold and long-lasting curl retention, creating firm, lifted lashes that don’t droop throughout the day.\u003cbr\u003eThe lightweight texture applies evenly without clumping, offering a natural yet defined look with shades like Rosy, Dark Brown, and Deep Ash Black.\u003cbr\u003eEnriched with lash-strengthening and nourishing ingredients, it delivers a refined, elegant finish while caring for your lashes and keeping your eyes comfortable.\u003c\/p\u003e","brand":"so natural","offers":[{"title":"01 DEEP ASH BLACK","offer_id":53075329450168,"sku":"11428442823","price":19.0,"currency_code":"SGD","in_stock":true},{"title":"02 DARK BROWN","offer_id":53075329482936,"sku":"11428442823","price":19.0,"currency_code":"SGD","in_stock":true},{"title":"03 SOFT ROSY","offer_id":53075329515704,"sku":"11428442823","price":19.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1760431257.50283904395888414_13566906341773979429_1a913e80-0e99-400c-915e-b72470833102.jpg?v=1773979920"},{"product_id":"so-natural-yellow-cica-pore-clear-pad-70ea-140ml","title":"[so natural] Yellow Cica Pore Clear Pad 70ea 140ml","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cspan\u003eThe so natural Yellow Cica Pore Clear Pad is a dual-sided multi-pad designed to soothe sensitive skin and serve as a gentle exfoliating solution, with its natural Yellowcica Complex, Dimethyl Sulfone, and Centella Asiatica Extract aiding in clearing and minimizing pores for improved skin health. Its mildly acidic formulation targets old dead skin cells and sebum, providing a refreshing exfoliation experience.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":53285923750072,"sku":"5328820728","price":24.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1726660327.16424830535897214_7925178301775806085_cfca8615-6577-4323-a376-9ea1e6a3f849.jpg?v=1775806959"},{"product_id":"so-natural-yellow-cica-ampoule-50ml","title":"[so natural] Yellow Cica Ampoule 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNATURAL SULFUR\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAcne Clarifying\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePURE CICA\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHydrating\/Soothing\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e(MSM 10,000 PPM, 30% of Centella Asiatica Extract)\u003c\/span\u003e\u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":53285923815608,"sku":"4984162950","price":28.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1726660324.30255808693203878_13345287601775806085_89ea5aab-36ef-4a03-a36b-2d5a31ad9622.jpg?v=1775806961"},{"product_id":"so-natural-so-vegan-heartleaf-vinegar-cica-serum-85ml","title":"[so natural] So Vegan Heartleaf Vinegar Cica Serum 85ml","description":"\u003cp\u003e[so natural] So Vegan Heartleaf Vinegar Cica Serum 85ml\u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":53285923881144,"sku":"9046232635","price":23.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1726660293.6438095253325672_4840048731775806084.jpg?v=1775806963"},{"product_id":"so-natural-yellow-cica-toner-260ml","title":"[so natural] Yellow Cica Toner 260ml","description":"\u003cp\u003e\u003cstrong\u003eSo Natural Yellow Cica Toner i\u003c\/strong\u003es a soothing facial toner with Centella asiatica extract, it has a low PH, making it suitable for sensitive skin with breakouts or blemishes, acne. It hydrates the skin while keeping it full and nourished. Evens out the complexion for healthy-looking skin. This mildly acidic toner is ideal for normal to oily, combination and sensitive skin types. The product perfectly refreshes, hydrates and tones the skin, has an antioxidant, antibacterial and healing effect on the skin. The toner has a low pH of -5.5, similar to the skin’s natural pH. This means that the toner does not disturb the acid-base balance of the skin and protects it from inflammation and acne. It is suitable for all skin types, including sensitive, problematic skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":53285924208824,"sku":"4954206864","price":27.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1726660334.35334975933583163_12096455191775806081_ee2b0d11-0205-4497-8971-41965e1cad5a.jpg?v=1775806974"},{"product_id":"so-natural-fixx-remover-all-day-cleansing-oil-200ml","title":"[so natural] FIXX REMOVER ALL DAY CLEANSING OIL 200ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis cleansing oil quickly emulsifies upon contact with water, effectively removing heavy makeup and blackheads in one step.\u003c\/span\u003e\u003cbr data-start=\"124\" data-end=\"127\"\u003e\u003cspan\u003eIt provides a gentle, non-irritating cleanse without stinging or leaving a cloudy film on the eyes, offering a light and refreshing finish.\u003c\/span\u003e\u003cbr data-start=\"266\" data-end=\"269\"\u003e\u003cspan\u003eEnriched with various natural oils and floral extracts, it helps maintain skin’s moisture and softness.\u003c\/span\u003e\u003cbr data-start=\"372\" data-end=\"375\"\u003e\u003cspan\u003eSuitable for all skin types, including sensitive skin, it can be used daily for a clean and comfortable cleansing experience.\u003c\/span\u003e\u003c\/p\u003e","brand":"so natural","offers":[{"title":"Default Title","offer_id":53679356805304,"sku":"11784325841","price":21.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/4249\/6184\/files\/product_images_1760431253.71626019011378063_3670287031782898667.jpg?v=1782898690"},{"product_id":"so-natural-all-day-setting-magic-fixer-155ml","title":"[so natural] All Day Setting Magic Fixer 155ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eSilky smooth straight hair just with a spritz!\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis hair styling spray helps transform unruly frizzy hair to silky straight hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt offers a quick and effortless hair remedy for tamed straight hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt provides test-proven results for anti-frizz, root-lifting, hair crease repair, ironed curl maintenance.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLightweight non-sticky watery mist works fast on the hair without making greasy clumps.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEven mist comes through each spray. Complete your straight hair styling with less hand fatigue.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt helps your hair stay soft and silky, from roots to ends!\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis Magic Fixx hair styling spray tames frizz to let you enjoy lightweight super-straight hair, with a refreshing watery mist that comes with a cozy warm powdery scent.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCozy powdery scent in soft greenery offers a refreshing fragrance experience.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis hair styling spray helps transform frizzy, unmanageable locks into more manageable silky, sleek-looking tresses that last all day. It works even for thick hair strands without making unwanted greasy clumps. 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